AI-Guided Resource Chatbot
UC Berkeley's first AI-guided entrepreneurship assistant — an intent-led front door that engaged audiences and routed them through a fragmented support landscape.
Challenge
Static navigation is weak when the visitor doesn't already know how the system is organized. The real need was guidance, not another menu — and an engagement layer that could meet people in their own words.
The assistant reframed discovery as an intent problem and used AI as the experience layer, the first of its kind in Berkeley's entrepreneurship ecosystem.
Why it matters
It is an early, concrete proof point for the way marketing is heading: AI-native engagement that turns a confusing ecosystem into a guided conversation — and a marketer who can build that, not just commission it.
Signals
- First-of-its-kind at Berkeley
- Intent-led engagement
- AI-guided UX
- Audience engagement
- Conversational marketing