Senior Marketing & Communications Leader · SF Bay Area
Marketing leadership, built on systems that actually work.
Senior marketing and communications leader with 11+ years driving brand, integrated campaigns, and digital growth inside a major research university — and a hands-on builder who designs the AI systems and tools behind the work.
revenue driven through demand-generation systems
ROAS across Google, Meta, and LinkedIn paid media
team led across growth, comms, and design (~$600K budget)
articles · 3 brand launches · 4 website rebuilds
About
A marketing leader who builds — brand, growth, and the systems behind them.
I lead marketing the way a builder thinks: brand and narrative on one side, demand and analytics on the other, and the AI systems that connect them in the middle. The result is marketing that ships and stays measurable.
How I Work
Brand, demand, and the systems that connect them.
I shape positioning, then make it land everywhere.
Three academic brand launches, 150+ strategic articles, and an in-house video pipeline. I translate complex, technical, institutional work into a clear story — and keep that story consistent across web, content, earned media, and campaigns.
- Brand strategy, positioning, and messaging
- Editorial and content systems at scale
- Earned media and in-house video production
Selected Work
Marketing systems, campaigns, and the tools behind them.
Growth & Analytics Systems
Full-funnel CRM, analytics, and reporting built on HubSpot and GA4 — connecting campaigns to pipeline to revenue so a marketing team can see what's working and decide what to do next.
Read case studyVenti Agentic Marketing Management System (VAMMS)
An all-in-one agentic marketing management and creation system — a single platform to build, run, and oversee automated marketing agents across content, campaigns, and engagement.
Read case studyBEGIN Discovery Portal
A discovery layer that turned a fragmented innovation ecosystem into a navigable front door — connecting audiences to 50+ programs across the university.
Read case studyMore work spans the BEGIN discovery portal, an AI-guided resource chatbot, a consumer iOS app, and full-stack data products. See all projects
Contact
Looking for a marketing leader who can also build?
Based in the San Francisco Bay Area and open to senior marketing and communications leadership — full-time, fractional, or advisory. Brand, demand, and the AI-native systems that make it run.
Location
San Francisco Bay Area
Available for
Senior marketing leadership · advisory & fractional engagements · AI-native marketing systems