Marketing & CommsPlatform & Community
BEGIN Discovery Portal
A discovery layer that turned a fragmented innovation ecosystem into a navigable front door — connecting audiences to 50+ programs across the university.
Audience growthInformation architectureCommunity
Challenge
The Berkeley entrepreneurship ecosystem was rich but distributed. From the outside, it asked people to decode the institution before they could find their next step — a classic acquisition and audience-growth problem dressed up as a navigation one.
The portal reframed it: meet people at their intent, then route them to the right program.
Why it matters
This is community and audience growth more than page design: clearer pathways, lower cognitive load, and a front door that converts interest into participation across a complex ecosystem.
- Information architecture for a distributed ecosystem
- Improved access to 50+ programs and resources
- A front door that grows the audience, not just the sitemap
Signals
- 50+ programs
- Front-door experience
- Audience growth
- Information architecture
- Community