BEGIN: Berkeley Gateway to Innovation
Turning institutional complexity into a navigable product.
Live · relaunch with new resources in progress
Visit begin.berkeley.edu (opens in a new tab)Try the AI resource assistant (opens in a new tab)
Problem
Berkeley has one of the strongest startup ecosystems in the world. It is spread across dozens of independent programs, labs, funds, competitions and courses, each with its own website, audience and vocabulary. A first-year PhD student with an idea had to understand the org chart before finding help.
Built
I architected, designed and built the platform: the information architecture, taxonomy and content model, and the brand-governed components that let partner programs publish consistently.
Results
- Live at begin.berkeley.edu
- 50+ programs and resources organized in one structure
- UC Berkeley's first AI-guided entrepreneurship resource chatbot