Growth & Analytics Systems
Full-funnel CRM, analytics, and reporting built on HubSpot and GA4 — connecting campaigns to pipeline to revenue so a marketing team can see what's working and decide what to do next.
The problem
Marketing decisions stall when tracking is fragmented and dashboards describe the past without helping the team decide what to do next. Spend gets defended on gut, not evidence, and the gap between a campaign and its revenue stays invisible.
This work closed that gap: one instrumented funnel from first touch to closed revenue, with the reporting layer built for decisions rather than vanity metrics.
Why it matters
These systems drove more than $1M per year in revenue through demand generation, with paid media running at 5–10x ROAS across Google, Meta, and LinkedIn. The point was never the dashboard — it was making the marketing operation legible and fast.
- HubSpot CRM tied to lifecycle stages and revenue
- GA4 + reporting that connects channels to pipeline
- Experimentation and attribution that justify spend
Signals
- $1M+/yr influenced
- Full-funnel instrumentation
- HubSpot
- GA4
- Demand generation
- Attribution