Projects
Marketing systems, campaigns, and the tools behind them.
Half marketing and communications work, half the products and AI systems I build to run it — tagged so you can see both at a glance. The marketing leader and the builder are the same person.
Growth & Analytics Systems
Full-funnel CRM, analytics, and reporting built on HubSpot and GA4 — connecting campaigns to pipeline to revenue so a marketing team can see what's working and decide what to do next.
Read case studyVenti Agentic Marketing Management System (VAMMS)
An all-in-one agentic marketing management and creation system — a single platform to build, run, and oversee automated marketing agents across content, campaigns, and engagement.
Read case studyBEGIN Discovery Portal
A discovery layer that turned a fragmented innovation ecosystem into a navigable front door — connecting audiences to 50+ programs across the university.
Read case studyAI-Guided Resource Chatbot
UC Berkeley's first AI-guided entrepreneurship assistant — an intent-led front door that engaged audiences and routed them through a fragmented support landscape.
Read case studyKorean FlashCard Talk & Learn
A Korean learning app that combines speak-first recall, structured review, and level-based deck design so practice follows a real path from daily-life basics to broader conversation.
Read case studySpendAnalyzer
A Next.js app using Prisma and Postgres to ingest transaction files and turn them into usable spending insight.
Read case studyExpi Labs
A live app studio site with custom theme, policy docs, and deployment workflow.
Read case studySpace Sciences Lab Web System
A custom archive and faceted browsing system for research projects, people, and institutional content.
Read case study