Resume
Senior marketing & communications leader who builds the systems behind the work.
11+ years leading marketing, brand, and digital growth inside a major research university — most recently as CMO of UC Berkeley’s Sutardja Center for Entrepreneurship & Technology — while building the AI systems and tools that run the work. Demand generation, brand, content, and comms, backed by CRM and analytics and a hands-on engineering practice.
$1M+ incremental revenue influenced through systems, positioning, and experimentation
50+ innovation programs made easier to navigate through clearer discovery architecture
15+ platforms, websites, and content systems launched or redesigned
150+ strategic articles and public-facing content assets produced
Capabilities
Brand & Communications
Brand strategy and launches, integrated campaigns, editorial and content systems, earned media, and in-house video production.
Demand & Analytics
HubSpot, GA4, Looker Studio, paid media at 5–10x ROAS, funnel instrumentation, and experimentation tied to revenue.
Systems & AI
AI-guided experiences, agent-based marketing systems, full-stack tooling, and the integrations that make marketing run.
Experience
Chief Marketing Officer
UC Berkeley Sutardja Center for Entrepreneurship & Technology (SCET)
- Built and led Growth, Communications, and Design Labs across digital experiences, analytics, content systems, and experimentation.
- Delivered 15+ digital platform, website, and content-system projects, including the BEGIN Discovery Portal connecting users to 50+ innovation programs.
- Produced 150+ strategic articles and content assets translating Berkeley entrepreneurship work for broader audiences.
- Designed and launched UC Berkeley’s first AI-guided entrepreneurship resource chatbot.
Communications & Strategy Lead
UC Berkeley Industrial Engineering & Operations Research (IEOR)
- Translated technical research and academic work into clearer public, donor, and partner-facing narratives.
- Supported public-facing platforms and communications in a research-heavy environment.
- Worked at the intersection of institutional credibility, storytelling, and usability.
Executive Director
Tree Davis
- Led strategy, fundraising, partnerships, and public storytelling for a mission-driven nonprofit.
- Managed cross-sector relationships across public agencies, utilities, and community stakeholders.
- Built operational systems around trust, impact, and long-term organizational clarity.
Contact
Looking for a marketing leader who can also build?
Based in the San Francisco Bay Area and open to senior marketing and communications leadership — full-time, fractional, or advisory. Brand, demand, and the AI-native systems that make it run.
Location
San Francisco Bay Area
Available for
Senior marketing leadership · advisory & fractional engagements · AI-native marketing systems